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Greeting Card Collection
Illustration Typography Print Design
This project explores how soft visual language can be applied across a small but varied range of greeting cards. The aim to design a cohesive collection that communicates warmth, reassurance, and celebration without relying on bold graphics or overt seasonal cues.
Design a collection of greeting cards that vary in illustration style and tone, while maintaining a consistent sense of softness, calm, and approachability.
Each card should feel emotionally considered and suitable for everyday gifting across multiple occasions.
Create a range that feels versatile yet cohesive
Explore different illustration styles while maintaining a shared emotional tone
Design cards that feel gentle, thoughtful, and giftable
Ensure each design works as both a standalone piece and part of a wider collection
The final collection demonstrates how variation in style can exist within a restrained visual framework. While each card has its own character, the set reads as a unified range through shared tone, pacing, and softness.
This project outcome highlights an ability to:
Adapt visual style without losing cohesion
Design with emotional sensitivity
Balance creative expression with commercial awareness
