A visual identity and website project developed for Popdot, focused on creating a cohesive and recognisable brand presence across digital and physical touchpoints.

I developed a flexible visual identity that built on Popdot’s existing illustrations, combining them with newly created assets to create a consistent and expressive system that reflected the brand’s character and values.

Alongside this, I designed and built Popdot’s website, focusing on both functionality and visual coherence. The site was structured to be clear and easy to navigate, while visually aligning with the brand’s illustrative style and tone.

The project extended into physical brand application, where I developed the visual identity for Popdot’s market presence. This included designing the layout and presentation of the market stall, carefully arranging products to give each item its own visual space while considering buyer flow and incentive. The result was a cohesive brand experience across online and in-person contexts.