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Brand Identity — Start-Up Brewery
Branding And Marketing
A brand identity developed for a start-up non-alcoholic brewery, focused on storytelling, community, and organic production. The project centred on creating an inclusive brand specifically designed to appeal to women and pregnant women, offering a considered alternative to traditional alcohol-focused beer branding.
Create a clear and distinctive brand identity for a non-alcoholic beer range that challenges existing category norms. The brand needed to resonate with women and pregnant women, communicating inclusivity, quality, and community while avoiding the visual language typically associated with alcohol-centric beer brands.
Research explored cultural and historical brewing traditions rooted in communal rituals and shared experience, alongside contemporary conversations around wellness, choice, and inclusivity. These insights informed both the brand name and visual direction, ensuring the identity felt welcoming, credible, and intentional rather than novelty-driven.
The visual system was designed to balance softness and strength, using considered typography, colour, and layout to create a brand language that felt contemporary, approachable, and suitable across packaging, marketing, and in-venue applications.
The resulting identity, Tekh, references ancient communal celebrations associated with beer-making and collective participation. The final system positions the brewery as values-driven and forward-thinking, offering a non-alcoholic product that supports social inclusion and shared experiences without compromise.
